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Fabián, originally from Mexico City, has lived a life of cultural and professional exploration in Europe, the United States, and Latin America. After a successful 18-year career in executive positions at global corporations such as Unilever, PPG, and Philip Morris, he decided to make a radical change and settle in Tulum seven years ago. There, immersed in the world of hospitality and wellness, he developed a deeper understanding of holistic practices like Reiki, Conscious Breathing, and various meditation techniques. In 2020, he met Laura Hof in Tulum and the Wim Hof Method, where he delved further into breathing techniques and the wellness world. This is where The Aura Company began to take shape, offering wellness experiences with friends and groups in Mexico City, he realized that these practices were a way to connect with companies and brands, acting as a bridge between both worlds. In 2023, he decided to create a company that would serve as a bridge between all his passions and his past in corporate life. Thus, The Aura Company emerged with different verticals that reflect his passions and experiences over the years. Today, Fabián splits his time between Tulum, Tepoztlán, and Mexico City, designing unique experiences for individuals and companies, representing musical talent and wellness areas; thereby enriching his quest for self-knowledge, entrepreneurial spirit, and firm commitment to personal growth and well-being, weaving a bridge between the ‘two worlds’ that have shaped his life.